Yorkshire Bank will begin rebrand changes in late and Clydesdale Bank will begin in the second half of The entire business - including all branches - will be using the Virgin Money brand by be end of Yorkshire Bank will begin rebranding in late and Clydesdale Bank will begin in the second half of The company's digital B bank - including its flagship central London store - will also be rebranded later this year. David Duffy, CYBG chief executive, said: O"ur plan for the new Virgin Money means that for the first time there will be a major disruptor that can serve the whole of the UK, combining the very best technology with a great personal service and an absolute focus on being a customer champion. Marrying the values and expertise of these heritage brands with the Virgin Money brand will allow us to realise efficiencies and grow our business throughout the UK. However Duffy also warned more job cuts could be on the cards under the plans to shake up the two year-old brands.
This will be achieved through a clear, low-complexity, phased integration and re-branding plan over the next three years. The Clydesdale and Yorkshire bank high street brands are being phased out as part of the changes. Following the deal the Clydesdale and Yorkshire high street banking brands will be phased out and replaced by Virgin Money. At a time when many of us are reminiscing, none too fondly, about the events of ten years ago, the creation of a bank to offer competition to some of the more entrenched businesses should be welcomed. The deal was approved by
I'm not even going to talk about Head Office. Marketing, payroll Stop preaching one thing and expecting another. If all you care is financial performance be honest about that and stop talking about "creating a good team culture" and being "an activist".